Culture Change
An alternative effective approach to sustainable change using the Viral Change™ method
Need a sustainable change in your organization?
read about our approach here
Viral Change™ provides an innovative framework for change. We show how a combination of the right language and frame, a small number of non-negotiable behaviors can lead to a critical engine of change.
Viral Change
A first step
As a first step, it is necessary for the organization and management to see that change is only sustainable if the change starts from within. That there is an intrinsic motivation to create a pleasant and inspiring working environment together. And that there are employees who really want to put their energy into this and see the benefit for themselves and the rest of the organization.
Bottom up - top down approach
Viral Change is the design of Leandro Herrero and as he names it: an alternative to slow, painful and unsuccessful management of change in organizations. So it is a method to get a movement going in an organization that is contagious, as it were. Which, as it were, spreads naturally like a virus without much effort.
Building support for change
The secret is in asking the most influential employees in an organization if they want to shape the change themselves. We also call them "influencers." Within a framework of core values established by management, the "influencers" are asked to translate the core values into concrete visible behaviors they would like to see within the organization. It starts with a small group (usually about 10% of the population) taking a seat in a working group and getting to work. They build themselves along, thus creating immediate support for the desired change and utilizing all the knowledge and experience of the employees.
Sustainable change
The change is sustainable because the influencers themselves demonstrate the desired behavior. Be the change you want to see in your organization!
Want to know more about this infectious inspiring change approach? Contact us and we will be happy to tell you more about it.
Ella in conversation with client about 'Viral Change'
Our approach
Intake
The intake meeting is always free of charge. Together we identify the framework and what the basis for the change will be. And also what the desired outcome will be.
Composing the working group the Change team
If the basis from which we are going to change is in place (for example, the already defined core values) then we identify together with the client which key people there are who are also intrinsically motivated. They are then asked to lead the change. The management team is involved to provide support but does not participate in the change team. Later, when the core values have been developed by the change team, the team leaders (who are often also MT members) are asked to further implement the desired behavior in the organization.
Link to already existing objectives
The Change team does not operate independently of the (marketing) strategy that the board and or management team previously established. We connect optimally to this to create a self-reinforcing effect.
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